Launch website has arrived. A site's only as good as the amount of people that look at it and that means getting in the search engines, so it's arrived. Search for Mind the Gap in MSN.com and MSN.co.uk and you'll find the main site for the book quite near the top. Also there under some wider London Underground search terms and some travel book terms too - "fun travel book" and "london underground book" . Got into Google remarkably quickly too under "london underground book". Sometimes my powers in SEO (search engine optimisation) amaze me.....anyone want any consultancy?
Also had a "shower moment" this morning and thought Jono Coleman and Chris Tarrant for the tone of the book. I often think of Jono Coleman and Chris Tarrant in the shower as they're my breakfast DJ's of choice - on Heart 106.2 and Capital FM respectively. Overweight, old blokes but with the ability to make me laugh out loud in the morning. So I'm going to use them as a barometer - would they use one of the snippets from the book in their shows? I think this is going the right way as Goingunderground's tube driver announcements have been on Capital's breakfast show twice now (the latest was only last Thursday).
Mmmm Jono Coleman and Chris Tarrant in the shower....STOP IT RIGHT NOW.